MGM Springfield
Located at the corner of Main Street and State Street in downtown, MGM Springfield is a 2 million-square-foot destination with gaming, restaurants, a hotel, spa, movie theater, and shops. Two Twelve collaborated closely with the Friedmutter Group to identify a cohesive wayfinding and signage system that honors the heart and soul of MGM Springfield, clearly communicates to guests, and supports Massachusetts Gaming Commission requirements. From clearly identified entrances with eye-catching marquee identification, unique site signage that directs drivers to parking, and intuitive interior signage to guide visitors to their destinations, the program is deliberate in its design. It highlights architectural and historical details that inspires every moment along the visit, from crafted material choices to its vintage signage applications.
Retail and Hospitality, Wayfinding Systems
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