City of Richmond
Located in the heart of Virginia, Richmond is known as one of the most historic cities in the United States. Richmond’s history of wayfinding signage is one that is layered and generational, which has produced confusion with incongruous and inconsistent information. In response to the streetscape and navigational needs, Two Twelve developed a new, cohesive system that could be strategically implemented, easily maintained updated, and expanded over time. Two Twelve’s initial concept of focusing on city zones evolved into a color-coordinated design family, each representing a subsequent area. The challenge that followed was to highlight the locations’ individual identities beyond color. With local photographer Ansel Olsen, we established a photographic style to further heighten Richmond’s sense of history and provide memorable cues within each sign – using a specific approach and tonality to ensure a modern vernacular. The result is a unified wayfinding program that respects the history of the city while remaining timeless.
Cities and Landscapes, Wayfinding Systems
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City of Richmond
Ansel Olson
Richmond, Virginia, USA