NYC Voter Guides
Recognizing that the principles of wayfinding can be leveraged to help people move through complex information as well as through complex spaces, the New York City Campaign Finance Board enlisted Two Twelve to design the 2019 Voter Guides, both for the Primary and the November General Election. The most recent iteration of the nonpartisan guide—sent to approximately 5 million registered voters—informs New Yorkers about their early voting options and encourages participation in the upcoming election.
The 32-page document outlines important dates and voter rights, introduces the candidates running for office, and summarizes ballot proposals. A dual English-Spanish version was deployed throughout the City; Chinese, Korean, and Bengali versions we provided to voters in targeted areas.
With sections dedicated to frequently asked questions and contact information for candidates and the Board of Elections, the Voter Guide offers a wealth of information. Two Twelve approached the design of this information strategically; our goal was to empower individuals to sort, process, and understand the content quickly and clearly.
For our team, distinguishing between types of content was a top priority. Two Twelve’s designers developed a consistent visual style for election-specific content, differentiating information that requires voters’ immediate attention from more general information.
Two Twelve established a clear identity for the most pertinent information, utilizing bold blue text for headlines and highlighting key text in red. Supplementary information provides context on voters’ rights and resources for additional information, and it is presented throughout the document in brightly-colored boxes. This content is eye-catching, but distinct in style from the information that directly addresses the upcoming election, candidates, and ballot measures.
The new design delivers the updated, user-friendly look the NYC Campaign Finance Board was after. It also provides a functional framework for future editions.
share
- Client
- Location
New York City Campaign Finance Board
New York, NY, USA