MoMA QNS
- Client
- Collaborator
- Location
MoMA
Michael Maltzan Architecture
Queens, New York, USA
The Museum of Modern Art (MoMA) needed to both entice visitors to its temporary location in Queens, and maximize limited interior display space. Signage helped create a now iconic sense of place. Prominent against the cityscape, the large-scale logos, designed on conjuction with our design partner Michael Maltzan Architecture, generated publicity and excitement, helping visitors locate the museum via elevated subway track. Inside, silk screened and Corian-mounted signs directed traffic with authority and durability.
Wayfinding Sysems, Sports, Arts and Entertainmentshare