Macy's Herald Square
Macy's Herald Square is the flagship of Macy's department stores and a National Historic Landmark. With a diverse customer base and a plethora of visual noise from displays, vendors, and branding, Two Twelve's goal was to provide wayfinding that would be clear and intuitive to all of Macy's customers. The result? A 2.2 million square foot space that can be easily navigated by any shopper.
Retail and Hospitality, Wayfinding
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Macy's Herald Square
New York, New York, USA