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The Santa Fe Opera

Cincinnati Museum Center

Alexander Court

The Johns Hopkins Hospital

Citi Field

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Two Twelve works with the YMCA


Over the past 150 years, the YMCA of Greater New York has built a network of 24 locations serving nearly half a million people in neighborhoods across the 5 boroughs. Two Twelve is thrilled to be partnering with the YMCA to develop a comprehensive, adaptable wayfinding and signage system that will unify the experience at every branch.

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Wayfinding Handbook
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About Us

Two Twelve is a public information design firm with roots in wayfinding, the art and science of helping people navigate the built environment. A pioneering force in the environmental—or experiential—graphic design (EGD) industry, Two Twelve has since expanded its capabilities to include sophisticated information design as well as signage. With the belief that the principles of wayfinding can be applied to complex information as well as complex spaces, we take pride in our strategy-driven approach to projects of all sizes.

In our work, we strive to make the world a better place through design. We appreciate that public information design is for everyone, and we leverage our collaborative process to advocate for the user experience and generate better outcomes.

We excel in tackling challenging environments and information. Every project has a hidden logic, and we apply a collaborative, creative process to build strategies and develop designs from that logic. We value the diverse perspectives of our team and benefit from their varied approaches to complex problems. With an emphasis on sharing ideas and resources, our process yields custom solutions for each and every project.

clients and collaborators

Adjaye Associates

Alexander Court

Alexandria Real Estate Equities, Inc

Alpha Partners

American Airlines Center, Dallas

American Institute of Architects, New York Chapter (AIANY)

American Institute of Graphic Arts

Apollo Theater

Applied

The Art Directors Club, Inc.

Arts, Culture, Philanthropy & Advocacy

Atlanta Federal Center

Ballinger

Baltimore Symphony Orchestra

Barnard College

Bayhealth Medical Center

Bear Stearns

Bellevue Hospital

Bermello Ajamil & Partners, Inc.

Beyer Blinder Belle

Bike New York

Bloomberg LP

Bloomberg New Energy Finance 

Bohlin Cywinski Jackson

Boston Children's Hospital

Boston Properties

Botanical Research Institute of Texas

Breaking Ground

Brennan Beer Gorman/Architects

Bridgeport Intermodal Transportation Center

Brinkley Design

Brisbin Brook Beynon Architects

Brookfield Properties

Brooklyn Bridge Park Conservancy

Brooklyn Cruise Terminal

Brooklyn Cyclones

Brooklyn Museum

Bruce Mau Design

Building America's Future Fund

Cambridge Seven Associates

Canizaro Cawthon Davis

Capital Properties

Carnegie Hall

Centers for Medicare & Medicaid Services

Central Synagogue

Charcoalblue

Chase Manhattan Bank, N.A.

Chicago Park District

Cho Benn Holback + Associates

Cigna

Cincinnati Union Terminal

Cincinnati Transit Authority

Citibank, N.A.

Citigroup

City of Charlotte, NC

City of Chicago, IL

City of Hartford, CT

City of Richmond, VA

Civic Entertainment Group

Cleveland Orchestra

Collins Center for the Arts

Columbia University

Comcast

Cooper-Hewitt, National Design Museum

Cooper University Health Care

Cooper, Robertson & Partners

Cosentini Associates

Counter Restaurant, Manhattan

CUNY Brooklyn College

Daniel Frankfurt, PC

David & Peggy Rockefeller Collection

David M. Schwarz Architects

Davis Brody Bond

Deborah Berke Partners

DIA Center for the Arts

Dickies Arena

Diller Scofidio + Renfro

Disneyland

DMJM Harris

Downtown Brooklyn Alliance

Downtown New York River to River Festival

Downtown Partnership of Baltimore

Downtown Partnership of New York

Duke Medical Center

Durham Parks & Recreation Department

Earl Swensson Associates

Ehrenkrantz Eckstut & Kuhn Architects

Election Assistance Campaign

EMAAR

Empire State Building Company

Empire State Development Corporation

Ennead Architects

Erie Canalway National Heritage Corridor

The Evergreen Health Cooperative

EwingCole

Exchange Place Alliance

Five Front, Brooklyn

Flack + Kurtz Inc.

Flad & Associates

Focus Lighting Inc.

Ford Foundation

Fox Architects

Friedmutter Group

GBBN Architects

Grand Central Terminal

Greenberg Consultants Inc.

Gruzen Samton Architects

H3 Hardy Collaboration Architecture Associates

Hargreaves

Hillwood Development Corp

Hines Limited

Historic Battery Park

HKS, Inc.

HNTB

HOK

Honolulu Authority for Rapid Transportation (HART)

HR&A Advisors, Inc.

Hudson Fairfax Partners

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Clients column 2

Ike Kligerman Barkley

Indiana University Purdue University Indianapolis

Indiana-Purdue Fort Wayne University

International Fellowship Fund

Jack L. Gordon Architects

James Corner Field Operations

James KM Cheng Architects

James McCullar & Associates Architects

JCJ Architecture

Jewish Community Center

John G. Waite Associates

The Johns Hopkins Hospital

Jon Bentz Design Inc.

Jones Lang LaSalle

Kevin Roche John Dinkeloo & Associates

Kohn Pedersen Fox Associates

Kramer Levin Naftalis & Frankel

The LA Group

Lenox Hill Hospital

The Liberty Group

Lincoln Center for the Performing Arts

Lower Manhattan Development Corporation

Lown Institute

M. Paul Friedberg and Partners

Macy's Herald Square

Madison Avenue Presbyterian Church

Maestri Design, LLC

Maryland Transit Administration

Massachusetts Department of Public Works

Massachusetts General Hospital

Mathews Nielsen Landscape Architects

Meadowlands Xanadu, New Jersey

Memorial Sloan Kettering Cancer Center

Mercy College

Metropolitan Transportation Authority

MetroTech Business Improvement District, Brooklyn

Mets Development Corporation

Meyerhoff Symphony Hall

MGM Resorts International: Springfield

MGM Resorts International: Vdara

Michael Maltzan Architecture

Michael Van Valkenburgh Associates

Middlebury College

The Mills Corporation

MoMA QNS

Mondawmin Mall, Baltimore

Montgomery College

Montgomery Watson Harza

MTA Long Island Railroad / Long Island Bus

Multilateral Investment Fund at the Inter-American Development Bank

The Municipal Art Society of New York

Nashville Symphony

NAT's Kids, Brooklyn

NBC Universal

New Amsterdam Theatre

New Jersey Transit

New Meadowlands Stadium, LLC

New York Botanical Garden

New York City Ballet

New York City Center

New York Institute of Technology

New York Jets and New York Giants

New York Law School

New York Power Authority

New York State Urban Development Corporation

New York University

New York University Langone Health

New York Zoological Society

Newport Associates Development Company

NewYork-Presbyterian Hospital/Weill Cornell Medical Center

Northern Arizona University

NYC Campaign Finance Board

NYC Department of Citywide Administrative Services

NYC Department of Consumer Affairs

NYC Department of Health and Mental Hygiene

NYC Department of Parks and Recreation

NYC Department of Transportation

NYC Economic Development Corporation

NYC Housing Authority

NYC Municipal Water Finance Authority

NYC2012 Organizing Committee

Office of the Mayor of New York City

Office of the Mayor of Washington, DC

Ohio University

The Olnick Organization

Orchestra Hall, Minneapolis

Packer Collegiate Institute

Parsons Brinckerhoff

Patrick L. Pinnel Architect

Pei Cobb Freed & Partners

Pelli Clarke Pelli Architects

Penn Medicine

Perkins + Will

Perkins Eastman Architects

Pfeiffer Partners

Pier 12, Brooklyn

Populous

Port Authority of New York & New Jersey

Princeton Architectural Press

Princeton University

Prudential Douglas Elliman

Punahou School

Clients column 3

Quartararo & Associates, Inc

Queens West Development Corporation

Quennell Rothschild & Partners, LLP

R.M. Kliment & Frances Halsband Architects

Radio City Music Hall

Rafael Vinoly Architects

Ralph Lauren Center for Cancer Care and Prevention

Reineck & Reineck Design

Restaurant Associates

REX

Reynolds Performing Arts Center

Rhode Island Airport Authority

Rhode Island School of Design

Robert Hatfield Ellsworth

Robert Wood Johnson Foundation

Rockefeller Brothers Fund

Rockefeller Center

The Rockefeller Foundation

Rockrose Development Corporation

Rockwellgroup

The Ronald O. Perelman Performing Arts Center at the World Trade Center

Rubenstein Technology Group

RXR Realty

Sam Schwartz Engineering

The Santa Fe Opera

Scenic Hudson Land Trust

Schermerhorn Symphony Center

Sciame Construction

Severance Hall, Blossom Music Center

Sewanee: The University of the South

Shelby Farms Park

The Shops at Atlas Park, Queens

Skidmore, Owings & Merrill

The Smith Center for the Performing Arts

Society for Experiential Graphic Design (SEGD)

Solomon Cordwell Buenz

Sound Transit

South Street Seaport & Marketplace

Sowinski Sullivan Architects

St. Mark's Cathedral

Standard & Poor's

Starwood Hotels & Resorts Worldwide

Steelcase, Inc.

Sterling Equities

The Stubbins Associates

Studio Museum in Harlem

Struever Bros., Eccles & Rouse

Stubbins Associates

STV Incorporated

SUNY Albany: Arts & Sciences Building

SUNY Cobleskill: Ag-Tech Hub

SUNY Fredonia: Rockefeller Arts Center

SUNY Purchase College

SUNY University at Buffalo

Swiss Bank Corporation

Syracuse University

T. Rowe Price Associates

TAMS Consultants

Ten W Architects

Thomas Balsley Associates

Tide Point, Baltimore

Times Square Business Improvement District

Tishman Speyer Properties

Towson University

Tradition Field, Port St. Lucie

Trinity College

Tsoi Kobus Architects

Two River Theatre Company

U.S. Japan Council

United States Census Bureau

United States Courthouse at Foley Square

United States Post Office

United Way

University of Connecticut

University of Maine

University of North Carolina

Urban Place Consulting Group Inc

US Tennis Association, Davis Cup

USA Weightlifting National Championships

van Dijk Westlake Reed Leskosky, now: Westlake Reed Leskosky

Van Wagner Communications, LLC

Van Wagner Sports Group, LLC

Victoria Ward Center

Vietnam Veterans Memorial

Vornado Realty Trust

Waikiki Business Improvement District Association

Wall Street Pier 11

Wallace Floyd Design Group

Washington Group International

Washington Metropolitan Area Transit Authority

Weihe Design Group

Weill Cornell Medical College

West Midtown Ferry Terminal

The Whitaker Center, Harrisburg

William Nicholas Bodouva + Associates

Women's World Banking

World Championships of Freestyle Wrestling

World Outdoor Target Archery Championships

Wrightson, Johnson, Haddon & Williams, Inc.

X

Yale University

YMCA of Greater New York

Z

Monday
Sep162013

Why Are We ‘Falling Apart and Falling Behind’?

 

 “The United States has not made a significant strategic investment in the national transportation network since we finished building the Interstate Highway System decades ago.” 

- “Falling Apart and Falling Behind”: Building America’s Future: Transportation Infrastructure Report

Currently the U.S is operating without a long-term strategy for meeting our national priorities.  By understanding the current state of America’s infrastructure, can we learn how to build a sustainable future for ourselves? 

To address this issue, in 2008, Mayor Michael Bloomberg (New York City), Governor Schwarzenegger (California) and Governor Rendell (Pennsylvania) founded Building America’s Future. The national organization draws attention to the state of infrastructure in the United States, not only for reasons of economic competitiveness, but for sustainability and livability.

Two Twelve worked closely with Building America’s Future Educational Fund to feature these issues in a report, “Falling Apart and Falling Behind.” The report presented a storyline, information hierarchy and critical data in a straightforward way that highlighted the urgency of a growing problem.

Recently, we met with Marcia Hale, President of Building America’s Future, to understand how BAF is increasing audience engagement and facilitating stakeholder action and progress in the time since the report. Such efforts include: the “I’m Stuck” app, designed to provide a platform to voice frustrations with the state of U.S. infrastructure.

 

Did you see the report as a tool to help motivate or engage those elected officials to understand the state of the infrastructure?

We really did. Because of the way the report is presented and the way it’s written, ‘Falling Apart and Falling Behind’ is very conversational and includes very informative, graphic designs and statistics that clearly communicate our national infrastructure issues.

I usually give the report to elected officials and stakeholders.  These stakeholders have, in turn, given the report to their advisors and speechwriters to use to highlight the infrastructure issues facing the country. Before we created the report, we weren’t exactly sure how we were going to use it – or realize how valuable it would become to us.  It is a great communications tool and we have updated it with new statistics, and taken it to a second printing. BAF and our membership continue to use it.

 

How does Building America’s Future engage stakeholders?

We provide factual and timely research and support to infrastructure stakeholders and state and local elected officials around the country. We encourage the work being done by public-private partnerships to finance, design, and build the infrastructure of the future. In addition, we are highlighting smart, effective, innovative programs that are addressing infrastructure issues around the country. In fact, one example is California, Oregon, Washington, and British Columbia have combined to form the West Coast Infrastructure exchange (WCX). Their goal is to develop innovative new methods to finance and facilitate infrastructure development. We applaud WCX and the elected officials involved and continue to highlight their work.

 

You’ve recently released a free app, “I’m Stuck,” which allows delayed commuters around the country to directly and immediately email their U.S. Representative or Senator to share their frustration. What has been the response to it by the public and their elected officials?

We’re up to 11,000 downloads across all 50 states, which is quite remarkable! It’s a vital tool for us to use and we don’t believe anyone else is doing anything exactly like it. No one, to our knowledge, has used GPS to connect an individual constituent to their Member of Congress or Senators in this way. It is somewhat unique, as of now. This is something we intend to refine and continue to develop over the next several years. And we expect to be copied, which is fine.

There are other important infrastructure issues we can bring attention to by promoting the app: such as, adapting NEXGEN air traffic control systems. Currently, the U.S. is using a radar-based system, which was originally designed in World War II. We could use the app to highlight air traffic control problems and the need to transition to a satellite-based system similar to what other countries are using – which will save fuel and time for people.

 

What do you hope the future state of America's infrastructure will be?

We’d really like to see some true vision applied to what the country needs, now and in the future. Modern infrastructure is vitally important for us to remain the world’s economic superpower. Had President Eisenhower not had the vision to create the interstate highway system the U.S. would not have had the ability to grow and prosper as it has over the last 50 years.  We need that kind of vision now.

We need to ask ourselves:  

What do we need to do now to provide the transportation systems of the future that allow U.S. businesses to flourish and citizens to commute to work and home in the most sustainable way? 

We have to think in a strategic environmentally sustainable way to provide for future generations just as our parents and grandparents did for us.

We have called for a ten-year infrastructure plan with actionable recommendations and cost estimates. The Country’s leaders need to start thinking in ten or twenty year increments as opposed to thinking what can we do in the short-term or “this year” with limited resources.

We have a long way to go; but frankly, we have real innovators in this country – all of the ideas are there but what we need are individuals and organizations to implement them. That’s where a good communication piece like Falling Apart and Falling Behind can help. 

 

Learn more about the report and Building America’s Future Educational Fund.

 

 

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