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The Santa Fe Opera

Cincinnati Museum Center

Alexander Court

The Johns Hopkins Hospital

Citi Field

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Two Twelve works with the YMCA


Over the past 150 years, the YMCA of Greater New York has built a network of 24 locations serving nearly half a million people in neighborhoods across the 5 boroughs. Two Twelve is thrilled to be partnering with the YMCA to develop a comprehensive, adaptable wayfinding and signage system that will unify the experience at every branch.

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Wayfinding Handbook
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About Us

Two Twelve is a public information design firm with roots in wayfinding, the art and science of helping people navigate the built environment. A pioneering force in the environmental—or experiential—graphic design (EGD) industry, Two Twelve has since expanded its capabilities to include sophisticated information design as well as signage. With the belief that the principles of wayfinding can be applied to complex information as well as complex spaces, we take pride in our strategy-driven approach to projects of all sizes.

In our work, we strive to make the world a better place through design. We appreciate that public information design is for everyone, and we leverage our collaborative process to advocate for the user experience and generate better outcomes.

We excel in tackling challenging environments and information. Every project has a hidden logic, and we apply a collaborative, creative process to build strategies and develop designs from that logic. We value the diverse perspectives of our team and benefit from their varied approaches to complex problems. With an emphasis on sharing ideas and resources, our process yields custom solutions for each and every project.

clients and collaborators

Adjaye Associates

Alexander Court

Alexandria Real Estate Equities, Inc

Alpha Partners

American Airlines Center, Dallas

American Institute of Architects, New York Chapter (AIANY)

American Institute of Graphic Arts

Apollo Theater

Applied

The Art Directors Club, Inc.

Arts, Culture, Philanthropy & Advocacy

Atlanta Federal Center

Ballinger

Baltimore Symphony Orchestra

Barnard College

Bayhealth Medical Center

Bear Stearns

Bellevue Hospital

Bermello Ajamil & Partners, Inc.

Beyer Blinder Belle

Bike New York

Bloomberg LP

Bloomberg New Energy Finance 

Bohlin Cywinski Jackson

Boston Children's Hospital

Boston Properties

Botanical Research Institute of Texas

Breaking Ground

Brennan Beer Gorman/Architects

Bridgeport Intermodal Transportation Center

Brinkley Design

Brisbin Brook Beynon Architects

Brookfield Properties

Brooklyn Bridge Park Conservancy

Brooklyn Cruise Terminal

Brooklyn Cyclones

Brooklyn Museum

Bruce Mau Design

Building America's Future Fund

Cambridge Seven Associates

Canizaro Cawthon Davis

Capital Properties

Carnegie Hall

Centers for Medicare & Medicaid Services

Central Synagogue

Charcoalblue

Chase Manhattan Bank, N.A.

Chicago Park District

Cho Benn Holback + Associates

Cigna

Cincinnati Union Terminal

Cincinnati Transit Authority

Citibank, N.A.

Citigroup

City of Charlotte, NC

City of Chicago, IL

City of Hartford, CT

City of Richmond, VA

Civic Entertainment Group

Cleveland Orchestra

Collins Center for the Arts

Columbia University

Comcast

Cooper-Hewitt, National Design Museum

Cooper University Health Care

Cooper, Robertson & Partners

Cosentini Associates

Counter Restaurant, Manhattan

CUNY Brooklyn College

Daniel Frankfurt, PC

David & Peggy Rockefeller Collection

David M. Schwarz Architects

Davis Brody Bond

Deborah Berke Partners

DIA Center for the Arts

Dickies Arena

Diller Scofidio + Renfro

Disneyland

DMJM Harris

Downtown Brooklyn Alliance

Downtown New York River to River Festival

Downtown Partnership of Baltimore

Downtown Partnership of New York

Duke Medical Center

Durham Parks & Recreation Department

Earl Swensson Associates

Ehrenkrantz Eckstut & Kuhn Architects

Election Assistance Campaign

EMAAR

Empire State Building Company

Empire State Development Corporation

Ennead Architects

Erie Canalway National Heritage Corridor

The Evergreen Health Cooperative

EwingCole

Exchange Place Alliance

Five Front, Brooklyn

Flack + Kurtz Inc.

Flad & Associates

Focus Lighting Inc.

Ford Foundation

Fox Architects

Friedmutter Group

GBBN Architects

Grand Central Terminal

Greenberg Consultants Inc.

Gruzen Samton Architects

H3 Hardy Collaboration Architecture Associates

Hargreaves

Hillwood Development Corp

Hines Limited

Historic Battery Park

HKS, Inc.

HNTB

HOK

Honolulu Authority for Rapid Transportation (HART)

HR&A Advisors, Inc.

Hudson Fairfax Partners

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Clients column 2

Ike Kligerman Barkley

Indiana University Purdue University Indianapolis

Indiana-Purdue Fort Wayne University

International Fellowship Fund

Jack L. Gordon Architects

James Corner Field Operations

James KM Cheng Architects

James McCullar & Associates Architects

JCJ Architecture

Jewish Community Center

John G. Waite Associates

The Johns Hopkins Hospital

Jon Bentz Design Inc.

Jones Lang LaSalle

Kevin Roche John Dinkeloo & Associates

Kohn Pedersen Fox Associates

Kramer Levin Naftalis & Frankel

The LA Group

Lenox Hill Hospital

The Liberty Group

Lincoln Center for the Performing Arts

Lower Manhattan Development Corporation

Lown Institute

M. Paul Friedberg and Partners

Macy's Herald Square

Madison Avenue Presbyterian Church

Maestri Design, LLC

Maryland Transit Administration

Massachusetts Department of Public Works

Massachusetts General Hospital

Mathews Nielsen Landscape Architects

Meadowlands Xanadu, New Jersey

Memorial Sloan Kettering Cancer Center

Mercy College

Metropolitan Transportation Authority

MetroTech Business Improvement District, Brooklyn

Mets Development Corporation

Meyerhoff Symphony Hall

MGM Resorts International: Springfield

MGM Resorts International: Vdara

Michael Maltzan Architecture

Michael Van Valkenburgh Associates

Middlebury College

The Mills Corporation

MoMA QNS

Mondawmin Mall, Baltimore

Montgomery College

Montgomery Watson Harza

MTA Long Island Railroad / Long Island Bus

Multilateral Investment Fund at the Inter-American Development Bank

The Municipal Art Society of New York

Nashville Symphony

NAT's Kids, Brooklyn

NBC Universal

New Amsterdam Theatre

New Jersey Transit

New Meadowlands Stadium, LLC

New York Botanical Garden

New York City Ballet

New York City Center

New York Institute of Technology

New York Jets and New York Giants

New York Law School

New York Power Authority

New York State Urban Development Corporation

New York University

New York University Langone Health

New York Zoological Society

Newport Associates Development Company

NewYork-Presbyterian Hospital/Weill Cornell Medical Center

Northern Arizona University

NYC Campaign Finance Board

NYC Department of Citywide Administrative Services

NYC Department of Consumer Affairs

NYC Department of Health and Mental Hygiene

NYC Department of Parks and Recreation

NYC Department of Transportation

NYC Economic Development Corporation

NYC Housing Authority

NYC Municipal Water Finance Authority

NYC2012 Organizing Committee

Office of the Mayor of New York City

Office of the Mayor of Washington, DC

Ohio University

The Olnick Organization

Orchestra Hall, Minneapolis

Packer Collegiate Institute

Parsons Brinckerhoff

Patrick L. Pinnel Architect

Pei Cobb Freed & Partners

Pelli Clarke Pelli Architects

Penn Medicine

Perkins + Will

Perkins Eastman Architects

Pfeiffer Partners

Pier 12, Brooklyn

Populous

Port Authority of New York & New Jersey

Princeton Architectural Press

Princeton University

Prudential Douglas Elliman

Punahou School

Clients column 3

Quartararo & Associates, Inc

Queens West Development Corporation

Quennell Rothschild & Partners, LLP

R.M. Kliment & Frances Halsband Architects

Radio City Music Hall

Rafael Vinoly Architects

Ralph Lauren Center for Cancer Care and Prevention

Reineck & Reineck Design

Restaurant Associates

REX

Reynolds Performing Arts Center

Rhode Island Airport Authority

Rhode Island School of Design

Robert Hatfield Ellsworth

Robert Wood Johnson Foundation

Rockefeller Brothers Fund

Rockefeller Center

The Rockefeller Foundation

Rockrose Development Corporation

Rockwellgroup

The Ronald O. Perelman Performing Arts Center at the World Trade Center

Rubenstein Technology Group

RXR Realty

Sam Schwartz Engineering

The Santa Fe Opera

Scenic Hudson Land Trust

Schermerhorn Symphony Center

Sciame Construction

Severance Hall, Blossom Music Center

Sewanee: The University of the South

Shelby Farms Park

The Shops at Atlas Park, Queens

Skidmore, Owings & Merrill

The Smith Center for the Performing Arts

Society for Experiential Graphic Design (SEGD)

Solomon Cordwell Buenz

Sound Transit

South Street Seaport & Marketplace

Sowinski Sullivan Architects

St. Mark's Cathedral

Standard & Poor's

Starwood Hotels & Resorts Worldwide

Steelcase, Inc.

Sterling Equities

The Stubbins Associates

Studio Museum in Harlem

Struever Bros., Eccles & Rouse

Stubbins Associates

STV Incorporated

SUNY Albany: Arts & Sciences Building

SUNY Cobleskill: Ag-Tech Hub

SUNY Fredonia: Rockefeller Arts Center

SUNY Purchase College

SUNY University at Buffalo

Swiss Bank Corporation

Syracuse University

T. Rowe Price Associates

TAMS Consultants

Ten W Architects

Thomas Balsley Associates

Tide Point, Baltimore

Times Square Business Improvement District

Tishman Speyer Properties

Towson University

Tradition Field, Port St. Lucie

Trinity College

Tsoi Kobus Architects

Two River Theatre Company

U.S. Japan Council

United States Census Bureau

United States Courthouse at Foley Square

United States Post Office

United Way

University of Connecticut

University of Maine

University of North Carolina

Urban Place Consulting Group Inc

US Tennis Association, Davis Cup

USA Weightlifting National Championships

van Dijk Westlake Reed Leskosky, now: Westlake Reed Leskosky

Van Wagner Communications, LLC

Van Wagner Sports Group, LLC

Victoria Ward Center

Vietnam Veterans Memorial

Vornado Realty Trust

Waikiki Business Improvement District Association

Wall Street Pier 11

Wallace Floyd Design Group

Washington Group International

Washington Metropolitan Area Transit Authority

Weihe Design Group

Weill Cornell Medical College

West Midtown Ferry Terminal

The Whitaker Center, Harrisburg

William Nicholas Bodouva + Associates

Women's World Banking

World Championships of Freestyle Wrestling

World Outdoor Target Archery Championships

Wrightson, Johnson, Haddon & Williams, Inc.

X

Yale University

YMCA of Greater New York

Z

Friday
Sep112015

Two Twelve Day Outing

 Photo Courtesy of Steve Hamilton.

Thinking outside the box about wayfinding design is a part of our expertise here at Two Twelve.  A few times a year, Two Twelve holds a celebration of wayfinding where we all get out of the office, let down our hair (so to speak), and engage with what we do a little differently.  In the past, the office has gone bike-riding through Governor’s Island and attended a Mets game; this year’s outing was kept a secret from most of the office.  The most anyone knew was that we were meeting in a brick rehearsal space in Gowanus… Nikki and Paola, two of our administrative staff, chime in on the day!

Nikki: We all steadily arrived at Sky Gallery, a space that only one of us had been to before.  No one really knew what to expect, an effect that was planned by the “creative team” of the day, headed up by artist Steve Hamilton.  We could all surmise that it would be somehow related to what we do at Two Twelve, but we didn’t know how, or what we’d be doing.  It soon became apparent that we would be working with a choreographer who would be doing some movement exercises with us, meant to pose questions related to wayfinding, how bodies navigate space, and how this changes as society becomes more digitized every day. 

Photo Courtesy of Steve Hamilton.The first and most immediate question many of us had to ask ourselves was, how do we navigate a place with people swirling all around us? However, the question wasn’t posed directly. Instead, we danced our way through the problem. New York-based choreographer Jodi Melnick had us traverse the room, over and over again, playing with different speeds, all the while music was being improvised in the background to reflect the different moods of the wayfinder – calm, slow, fast and excited, hurried and stressed, discordant.  Later, Jodi added the complexity of attaching what were, in effect, very large, solid hoop skirts to our bodies: navigating the space looked and felt very different with the addition of a prop that made the body wider, and perhaps a bit unwieldy and unexpected.  How do we, in our bodies with all their difference, navigate space and how does the addition of other limbs affect this?  Some folks thrived with the avatars, spinning and twirling through the crowd with aplomb, and others were weighted down, their movements uncoordinated and bumbling. 

Photo Courtesy of Steve Hamilton.

Another thing I thought interesting was how each person handled the exercise – after all, it’s not every day that you’re asked to move boldly across a bare room in full, exuberant view -- quite a difference from sitting at our desks all day!  Seeing how everyone managed to engage in this activity, and all the feelings and nerves this brought up, was just as fascinating as the structure of the activity itself.  I myself felt a little inhibited at first, but as more information flooded the room, like the music and props, I found that I just had to let go and live in the situation.  

Photo Courtesy of Steve Hamilton.

Paola: After lunch, we regrouped inside the gallery space. Steve and his team split us up into groups of four or five, appointing the newest members of the company as team leaders and building from there. Each team sat around a small table and awaited instructions, cautiously eyeing a table brimming with craft supplies in the center of the room.

We were given a series of prompts, one-sentence descriptions of a theoretical future world. Our task was to weave together these environmental, political, and economic scenarios and create a cohesive story about this future world. We then had to design an artifact, an object that had been brought back to this time by someone who had traveled forward in time and experienced our future world. As soon as we received these instructions there was a mad dash for the supply table, with team members grabbing whatever they could get their hands on to construct their artifacts. Group tables were littered with pipe cleaners, metal bits, and scraps of fabric as we set to work.

My team imagined a world in which the ozone layer had been replenished and much of the federal highway land had been reclaimed for farming. Women constituted 70% of the workforce, inventing technologies to make farming more effective and efficient, while men toiled away in the fields. As one of our prompts stipulated that most objects had become sentient, we created a device called “Gaia,” which collects data on plants’ health and adjusts water and other factors accordingly. The Gaia is a small, airborne object, which flies over the fields and uses five separate feelers to determine temperature, humidity, sunlight, water levels, and growth rate. Other teams created objects such as mats for meeting and dialogue, and a hologram machine for transporting people and objects.

Gaia. Photo Courtesy of Steve Hamilton

NP & PS: Overall, this exercise helped us escape the practical constraints of designing in the everyday world by pushing us into a future where conditions were different. It is helpful to keep this mode of thinking when we create in every day life, not allowing ourselves to get bogged down by restrictions and concerns. Between dancing in the morning and designing futuristic inventions in the afternoon, 212 Day helped us think about bodies and space, and how they intersect.

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