731 Lexington Avenue
- Client
- Location
Vornado Realty Trust
New York, New York, USA
Designed by César Pelli & Associates, this high-profile mixed-use project needed an identity to match its captivating design. Two Twelve created a distinctive type-treatment of the building's address as the brand. A sleek beacon announces Beacon Court, the luxury condominium tower, while the illuminated numerals "731" appear to float above the commercial entrance. Conspicuous and memorable, both features are intentionally downplayed, promoting privacy and allowing retail signage to pop.
Wayfinding Systems, Corporate, Retail and Hospitality, Real Estateshare