Sharmi Patel, Creative Director
Two Twelve Creative Director Sharmi Patel discovered graphic design one summer in high school at Philadelphia’s Moore College of Art and Design, and she immediately knew it was the perfect practical application of her creativity. She went on to earn a Bachelor of Science in Graphic Design from Drexel University and later returned to her alma mater to share her expertise in the field as Adjunct Professor for four years.
During her career, Sharmi has worked at design and architecture firms in three major east coast cities - Boston, Philadelphia, and New York City - contributing to the visual placemaking and wayfinding of many prominent public institutions. She has developed her skills in experiential graphic design, harnessing her creative problem solving skills to shape the user experience and enrich lives. In 2009, she joined Two Twelve as a Senior Designer, advancing to Associate Creative Director in 2016 and Creative Director in 2019, all along leading wayfinding and signage design projects for clients in education, healthcare, municipalities, transportation, and more.
Sharmi began her career working in exhibit design where she developed her talent for marrying form with function. This informs her understanding of when and how to integrate appropriate technologies with wayfinding to improve the user experience. Her strategic approach to technological applications has proven particularly useful for complex projects in the healthcare and scientific research fields, including Massachusetts General Hospital, NYU Langone Health, Penn Medicine, University at Buffalo and SUNY Stony Brook, and Weill Cornell Medicine.
Her in-depth understanding of the diverse needs of clients and project stakeholders has also benefited residents and visitors of major cities where she has developed thoughtful placemaking and improved wayfinding, including the communities of Battery Park City, New York; Coral Gables, Florida; Newport and Port Imperial, New Jersey; Savannah, Georgia; and Provo, Utah. For complex environments such as these, her ability to build consensus among collaborators and realize solutions from strategy through design and implementation has proven invaluable.
Sharmi is a member of the Society for Experiential Graphic Design (SEGD). She is also an experienced traveler and enjoys planning trips to discover new places, a passion that informs her approach to navigating new environments. With more than twenty years of experience as a designer, professor, and project manager in the experiential graphic design field, her expert perspective enables her to effectively guide her design team and produce exceptional results.