Citigroup Global Citizenship Report
In 2011, Citigroup celebrated 200 years in business, and used the milestone as “an opportunity to reflect on [its] history and prepare for the future.” Citigroup engaged Context America to develop a theme and content for its annual Citizenship Report, which focuses on corporate taxes, customer privacy, political contributions, and public policy. Two Twelve joined the team to design the reports around this framework, and to ensure Citigroup that the information would be effectively communicated to its target audiences.
Two Twelve successfully created a spread that aligns closely with the well-defined Citi brand, its distinctive logo, “blue wave” graphic signature, and clean typography and images. The design project encompassed four elements: the full Citizenship report, a special report on Citi's Diversity program (both offered online in PDF form), and two printed summary brochures (one in English, one in Spanish) for display and distribution at retail branches.
Corporate, Sustainability, Reports and Plans
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Citigroup
Context America
New York, New York, USA