Dubai Mall
The Dubai Mall, offering 14,000 parking spots, is the largest shopping mall in the world. With 54 million visitors in 2011, the Mall experienced continual problems with its three enormous parking garages. After repeated attempts to alleviate navigation issues, the Mall brought in Two Twelve as wayfinding experts. With three weeks to develop a solution and without the option for sign fabrication, Two Twelve used innovation to create an effective and versatile signage system for the three separate garages. The existing signage was replaced with brightly painted signage on the car park walls. A logical, alphanumeric system identifies the parking lot’s support columns to serve as orientation devices for visitors. The multilingual solution resulted in a decrease of parking lot complaints, from 30 to 40 a day to 3 a week.
Retail and Hospitality, Real Estate, Wayfinding Systems
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- Client
- Location
EMAAR
Dubai, UAE
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