Downtown Brooklyn
Two Twelve banded together with numerous Downtown Brooklyn businesses, cultural institutions, corporations, and neighborhood associations to create an effective public communications program for Brooklyn, NYC's most populated borough. First on the to-do list? To brand Downtown Brooklyn. We conducted a far-reaching study, interviewed residents, tourists, and business owners to better understand the territory and opportunities. Our study resulted in a positioning statement, Downtown Brooklyn: You Can See the World From Here, which set the tone for logo development, wayfinding strategy, and signage design. Further research uncovered new information about how to navigate the Downtown Brooklyn area, leading us to a simple strategy for defining the area's sub-districts, destinations, and major circulation routes.
Cities and Landscapes, Wayfinding Systems
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- Client
- Location
Downtown Brooklyn Alliance
Brooklyn, New York, USA
Related Projects
City of Charlotte 
Princeton University Campus Plan 
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